When Google+ was launched, it was possible to detect some scepticism about its prospects. After all, SEO services are aware that Google’s previous excursions into the sphere of social networking have not enjoyed a great deal of success. Neither Google Buzz nor Google Wave managed to develop momentum. There are some reasons why this latest attempt may have a more successful future than those earlier efforts.
At SEO Consult we monitor all the relevant developments in the sphere of search to ensure that our campaigns enjoy the best possible results. Our practical work also gives us a lot of insight into the processes concerned. We have become experts at joining up conventional optimisation with social media work.
Google+ was launched at a time when the mighty Facebook was developing a slight dip in performance. In its heartlands (for example, the US and UK markets), the growth of Facebook has stalled and a minor decline in popularity has been noticeable. This may be a temporary phenomenon, but the fact remains that between May and June 6 million users fell out of love with Facebook. Perhaps this trend will give Google+ a window of opportunity.
The architects of Google+ must have learned from the previous disappointments Google has had in this area. Hence it is likely to be superior to its ill-starred predecessors. However, Facebook remains likely to dominate the social media for a lengthy period, fluctuations in its lead notwithstanding. Nor should Twitter be forgotten. Making campaigns which link conventional optimisation and social networking on Facebook and Twitter will continue to be important for some time, even though Google+ is on the scene.