Search engine optimisation is, these days, considered such a high priority in website management, that there can be a danger of treating it in isolation. Website owners can fall prey to putting all their promotional energy in to search engine optimisation, thereby neglecting the overall construction and quality of the site.
This can lead, in the long-term, to a potential drop in quality, both of content and design. Changes to look and feel that might be required in order to keep up with the times are put to one side because of a single-minded focus on SEO.
Whilst SEO is understandably crucial to running an effective commercial website, here at SEO Consult, we believe in a more balanced approach. We are a professional web development company, with years of experience in building successful business websites, covering areas as diverse as retail, entertainment and public displays.
Rather than treat SEO as a specialist part of the website development process, we build it in at every stage. We achieve this primarily through using a CMS (Content Management System) to create sites for our clients.
Our proprietary CMS (which our clients are licensed to use) enables our development team, and clients alike, to review the site as it develops, and make editorial changes all within their web browser (no additional software being required).
Most importantly, different SEO keyword combinations can be tried out and discussed with clients, making use of easily accessible keyword fields, which are signposted clearly within the CMS interface.
No need to pay SEO agencies big money to optimise your website or keep searching the internet on how to do Search Engine Optimization (SEO) yourself. Google has now published its own SEO documentation which you can now Do It Yourself (DIY). What a better way to get a SEO documentation from Google instead of paying big bucks to SEO agencies where most of them give you the same kind of information/guidelines that are already widely available out on Google itself. I guess the money paid to agencies is at least they can project manage it for you and make sure that you are doing the right thing and you don't have to worry. This is the same as paying migration consultants where most if not all migration information is on the internet or the immigration government site but yet you want to have the peace of mind paying the expert to do the right thing for you so you don't have to worry about it. You can download Google's search engine optimization starter guide here or directly from www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.
Recently, I have been spending a lot of my time over the last few months, researching and experimenting, on how to get on the 1st page of the Google local business results. Many of my successful listings are through constant testing & experimentation.
While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC.
